He's the human equivalent of marmite. You're either screaming your head off or tearing your hair out. The hair flick. The mobs of hysterical teenage girls. That 'baby' song. If you haven't guessed who I'm referring to by now, you must have re-located to Mars for the past two years.
Whether you love or hate him, there's something fascinating about Justin Bieber. Perhaps it's his story. A few Youtube videos in his living room with cute hair and BOOM. He's chilling with Usher. It's every wannabe singer's dream. Regardless of whether he sings like a girl, you can't help but feel a little jealous that he's earned 60 million dollars by the tender age of 17.
I happen to think he has a great voice. Yes, I'm twenty and may be a little older than the majority of his audience but I'll happily admit to buying his music. Because the truth is, no one makes music like this any more. Simple teenage cheese on toast. No, it's all about showing off your diamonds or getting angry (if you listen to that alternative emo stuff). So sue me if I like a few light-hearted tunes that I can learn the words to in five minutes.
Bieber brings back the nineties. Five. S Club 7. Steps. My pre-teenage years were reborn to the sound of his 'girly' voice. I've missed old school music. And he is undeniably cute.
So lighten up. Not every song we listen to has to declare the meaning of life. It's ok to have a little throwaway feel-good pop music from time to time. Embrace the cringe and you may just get Bieber fever...
Never say never.
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